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Benefits and Advantage of Digital Marketing

Benefits and Advantage of Digital Marketing


Why is Digital marketing so important? 

Digital marketing is so important because we can reach an enormous audience in a way of both cost-effective and measurable. And, we can save money and reach many customers for less money for the traditional marketing methods. It allows our audience to know about us personally in which we can help them to create brand loyalty.


Benefits of digital marketing:

  • Global Reach - It is a website that allows us to find new markets and trade globally for a small investment. 
  • Lower cost - It is properly planned to target digital marketing that can reach the right customers at a lower cost than the traditional marketing methods. 
  • Trackable, measurable results - It measures our online marketing with the help of web analytics and online metric tools. which makes it easier to establish our campaign. And it gives detailed information about the customers that use our website and respond to our advertising. 
  • Personalization - In a database, if our customer is linked to our website then someone can visit the site. And, it can greet them with the targeted offers. 
  • Openness - It involves social media and it manages carefully .which we can build our customers ' loyalty and create a reputation for easy to engage. 
  • Social Currency - In digital marketing creates an engaging campaign by using content marketing. This content the( images, videos, articles) that can gain the social currency which is being passed by user to user and it becomes viral. 
  • Improved conversion rates - If we have a website, then our customers are every a few clicks away from the making of a purchase. Digital marketing can be seamless and immediate. 


Advantage of Digital marketing:

 The Advantage of digital marketing is a targeted audience that can be reached in a cost-effective and measurable way.  In digital marketing includes increasing brand loyalty and driving online sales. 

The disadvantage of Digital marketing:

  • Dependability on the technology. 
  • Security and privacy issues. 
  • Maintenance costs due to con constantly evolving environment. 
  • Higher transparency of pricing and increased price competition. 
  • worldwide competition through globalization.


What is digital marketing?


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Benefits and Advantage of Digital Marketing


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